The SSE Arena - Wembley


by Gerry Smyth

The iconic SSE Arena, Wembley, (owned by Compass Group and formerly known as Wembley Arena) approached Enjoy Life By The Glass following the success of the pre-filled wine glass solution at another of the group’s venues – The SSE Hydro in Glasgow.

Historically, the arena offered their customers a 187 ml PET bottle with half-pint plastic glass, but wanted to enhance their wine-drinking customers’ experience and reduce waste by introducing Enjoy Life By The Glass’s pre-filled wine glass.

Within weeks wine sales had increased significantly. The SSE Arena has small concession bars, so it was vital to maximize the amount of wine units per fridge. Bar tenders loved the fact that the stem of the glass came separately and could be attached at point-of serve minimising the space needed and making re-stocking far easier.

“The SSE Arena Wembley is delighted with the positive impact ‘Enjoy Life By The Glass’ has had on our wine sales since coming on board around 6 months ago. The visually attractive and innovative glass design has proved to be a far more practical option for customers attending events here at the Arena, and the wine itself is of a great quality!

Our wine sales have flourished since stocking this new product and we are thrilled to have made the decision to move away from the 187ml plastic bottles.  We would highly recommend this outstanding product as it far superior both operationally and from a guest experience perspective.”

Head of Operations




Gerry Smyth
Gerry Smyth

Author

Gerry Smyth is the co-founder of Bear Smyth Limited, owners of Enjoy Life By The Glass. Gerry's career has been based in market research, marketing and commercial development; he has extensive expertise and insight into the live events sector, and his love of wine solutions comes from wanting to ensure that every customer enjoys the perfect serve!




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