Santa Pod Raceway, Europe’s first permanent drag racing venue, approached Enjoy Life By The Glass in 2015. They needed a glass-free wine solution and, after assessing the market, chose Enjoy Life By The Glass as their exclusive wine offering.
Historically, Santa Pod, like so many other venues, offered their customers a 187 ml PET bottle with half-pint plastic glass. They had experienced our pre-filled wine glass first-hand at another arena and their decision was made!
Well into our second year at Santa Pod, they are huge fans of our solution. The Head of Operations commented:
“The team from Fuelers Bar at Santa Pod Raceway are overjoyed with the ‘Enjoy Life By The Glass’ products and have stocked them since Easter 2015, moving away from a competitor brand’s bottled 187ml.
This pre-filled product is easy to serve, looks great and, essentially for us, there’s no glass involved. Furthermore they can be served sealed so the customer can open once back at the spectator bank with no spillages on the way. We recommend these products to all venues.”
Within weeks wine sales had increased significantly. The SSE Arena has small concession bars, so it was vital to maximise the amount of wine units per fridge. Bar tenders loved the fact that the stem of the glass came separately and could be attached at point-of serve minimising the space needed and making re-stocking far easier...
Bar staff immediately commented on the improved customer experience and feedback. Not only did the new product allow them to serve more customers in less time, but the compact packaging and display reduced re-stocking time dramatically, making their life so much easier – they love it...