Santa Pod Raceway


by Gerry Smyth

Santa Pod Raceway, Europe’s first permanent drag racing venue, approached Enjoy Life By The Glass in 2015. They needed a glass-free wine solution and, after assessing the market, chose Enjoy Life By The Glass as their exclusive wine offering.

Historically, Santa Pod, like so many other venues, offered their customers a 187 ml PET bottle with half-pint plastic glass. They had experienced our pre-filled wine glass first-hand at another arena and their decision was made!

Well into our second year at Santa Pod, they are huge fans of our solution. The Head of Operations commented:

“The team from Fuelers Bar at Santa Pod Raceway are overjoyed with the ‘Enjoy Life By The Glass’ products and have stocked them since Easter 2015, moving away from a competitor brand’s bottled 187ml.

This pre-filled product is easy to serve, looks great and, essentially for us, there’s no glass involved. Furthermore they can be served sealed so the customer can open once back at the spectator bank with no spillages on the way. We recommend these products to all venues.”




Gerry Smyth
Gerry Smyth

Author

Gerry Smyth is the co-founder of Bear Smyth Limited, owners of Enjoy Life By The Glass. Gerry's career has been based in market research, marketing and commercial development; he has extensive expertise and insight into the live events sector, and his love of wine solutions comes from wanting to ensure that every customer enjoys the perfect serve!




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