Dorking Halls Theatre


by Gerry Smyth

Most theatres selling refreshments face the same challenge – how to maximise the sales of food and beverage during the limited time preceding the main event and at intervals.

At Dorking Theatre wine sales of the traditional 187 ml PET bottle with half-pint plastic glasses had stagnated. That’s why they introduced Enjoy Life by the Glass.

Within weeks of introducing the pre-filled wine glass solution, Enjoy Life By The Glass, wine sales had increased significantly. Bar staff immediately commented on the improved customer experience and feedback. Not only did the new product allow them to serve more customers in less time, but the compact packaging and display reduced re-stocking time dramatically, making their life so much easier – they love it!

“I just wanted to tell you how pleased we have been by selling House wine by Enjoy Life By The Glass. It has surpassed all of our expectations - it has more than doubled our wine sales as it is so quick to serve - and the bar staff think it’s great as they can serve so many more customers!

Most importantly though, our customers love it – especially as it is so convenient to take into the theatre and they don't have to queue as long at the bar!! It's a win win!!"

Head of Catering at Dorking Halls

 




Gerry Smyth
Gerry Smyth

Author

Gerry Smyth is the co-founder of Bear Smyth Limited, owners of Enjoy Life By The Glass. Gerry's career has been based in market research, marketing and commercial development; he has extensive expertise and insight into the live events sector, and his love of wine solutions comes from wanting to ensure that every customer enjoys the perfect serve!




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