Within weeks wine sales had increased significantly. The SSE Arena has small concession bars, so it was vital to maximise the amount of wine units per fridge. Bar tenders loved the fact that the stem of the glass came separately and could be attached at point-of serve minimising the space needed and making re-stocking far easier...
Bar staff immediately commented on the improved customer experience and feedback. Not only did the new product allow them to serve more customers in less time, but the compact packaging and display reduced re-stocking time dramatically, making their life so much easier – they love it...